Tom Lucey
Brand Strategist | Graphic Designer

Process

Branding process involves brand strategy first, design second. Lastly is roll out.

 

GREAT DESIGN BEGINS WITH STRATEGY.


DISCOVERY

Define the customer
Competitor analysis
Determine & prioritise business goals
Articulate key words that describe brand
Create a positioning statement
Translate words into visual references


DESIGNING IDENTITY

Sketching
Colour
Typography
Logo design
Style guidelines


applied to customer TOUCHPOINTS

Website
Business cards
Email signature
Pitch deck
Packaging
Email newsletter
Menus
Merchandise
Brochure