Brand identity for online payment system based in São Paulo.
The concept of payment flowing from customer to business is captured as the letter 'f' flows into the 'i' and 'g'. For smaller applications, a complementary icon was designed. The colour scheme is inspired by fig skin for the dark purple and the inside of the fruit for the raspberry magenta.
Branding for casual, modern Indian restaurant Toddy.
Toddy is the name of an alcoholic beverage made from coconut sap. This is commonly consumed with delicious spicy food in eateries around Kerala named Toddy shops - taking after the name of the beverage.
The logo mark was inspired by the signs which normally mark the outside of these locations, often appearing in bold lettering. This project included logo design, business cards, website, menu designs and graphic artwork.
Artwork based on photos taken by Rick Rowland in Kerala. Restaurant photo taken by Karon B.
A Lost Boy Co. is a content creation company, focused on the sports and lifestyle industries, providing photography, copywriting and design.
Secondary to providing these services, the company also has an apparel division.
The branding is underpinned by a tree/arrow icon, which symbolises adventure, navigating the unknown and is a nod to the lost boys from Peter Pan story.
Logo and branding for new Chiropractic clinic Triune Health. Triune is simply defined as three in one. The idea is that chiropractic manages physical, chemical and emotional stressors holistically. A spinal curve runs through to unify the three elements. Colour and form is nature inspired, led by a deep green.
Logo design for mobile application Pathways. The app uses data entered by graduate and employer to enrich their work experience, give greater visibility of career pathways within the firm and improve retention.
The app is being built for university graduates working in graduate roles for companies in Australia who have the desire to build a career and hone their skill set.
The logo is based on the notion that career development is like climbing a mountain. The 'P' and 'W' from the business name Pathways form the outline of a mountain as a continuous line, importantly finishing on a high.
Brand identity for consultant to hospitality industry, Raymond Capaldi.
The concept behind the logo is projecting light, as Ray's services shed light on business solutions for his clients.
This project covered logo design, business cards, email signature, letterhead, recipe cards and website. View the website.
Logo and branding for digital solutions agency Panimo. The symbol concept is that the agency acts as a launchpad for growth, which is also the letter 'A' from 'PANIMO'.
Brand identity for law firm in São Paulo, Brazil. The forward arrow represents commitment to resolving clients cases, progress and integrity. Project included business card and letterhead design.
Ledin Gray, an existing lifestyle brand, required a refresh without losing the integrity of their existing wordmark.
In discussing brand strategy, it was identified that a reduced symbol was needed to communicate the core values of entrepreneurship and storytelling. It was also determined that more consistency was needed across all marketing communications, calling for brand style guidelines.
The symbol generated is both an opening book and a fox icon. The book links to the storytelling component of the brand. Foxes break from the pack, sustain independently and often hunt alone. This notion was connected to the entrepreneur, taking the road less travelled and challenging the status quo.
This project included a photo shoot, print materials and new brand style guidelines.
Brand Identity for social media management firm Social Set Media. The logo represents a hand nurturing a speech bubble, to communicate that the company manages the social context on behalf of their clients. This body of work covered business cards, email signatures and the design of a responsive website working on Squarespace platform with custom CSS.
Brand identity for beauty services mobile application
Mixed Osteo, an osteopathy clinic located in Kensington, required a brand identity for their business to stand out as a professional healthcare expert in Melbourne.
Osteopathy is a form of drug-free non-invasive manual medicine that focuses on total body health. The symbol represents the human body’s interconnected systems which osteopathy manages holistically.
Purple was chosen as the driving colour for the brand so it could stand out from Melbourne competitors, who commonly chose navy and sky blues.