Brand strategy and design for international career support provider
- Brand strategy
- Identity design
- Website design
- Website development
- Brand rollout
I collaborated with the Arrive and Thrive co-founders to help articulate their vision, brand personality and business goals.
We got clear on these critical details during discovery workshops.
Consequently, we could start the design process with a solid foundation. I started the design phase with identity design. That is to say logo design, colour palette, supporting typography and icons.
Arrive & Thrive offer career support to students. Those who want to learn through experience. As a result, these students establish connections. They also grow in confidence.
While working on concept development, I was compelled by the idea of taking strides.
These are purposeful, decisive movements that we take toward a particular goal. To expand, strides bridge the gap between arriving in a new country and thriving in a career. The right section of the icon illustrates a stride being made.
The impact of brand strategy and design
“Working with Tom is a game changer! Because of his strategy sessions, my business partner and I were able to flesh out concepts. We could tie meaning to our vision. Consequently, we collaborated on developing a brand identity that resonated for us and our audience.”
“Tom has an incredible eye for detail. He helped us understand why having a cohesive, considered brand is vital. We both feel incredibly valued as his clients.”
Tyson Day, Arrive & Thrive co-founder
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