Creating a custom typeface to revive a relic found on Lonsdale Street in Melbourne

  • Type design

Wandering the streets of Melbourne’s Central Business District, I stumbled upon this gem. A remnant from the 1920’s – a time when hand painted signs were the most popular approach for advertising.

The letters were created with a flat brush which gives it a particular personality. The slight outward flairs at the top and bottom of downward strokes are such an example.

I started with the R and then adapted the DNA from that letter to another 6 or so letters. From here the alphabet started to fill itself out.

It was during an intensive at the Old School New School that I created this custom uppercase typeface. I was lucky to receive individual support from mentors Veronica Grow and Dan Milne.

This typeface is available for purchase here!

This will include all future updated versions, along with Lonsdale Light which is in development.