Creating a custom typeface to revive a relic found on Lonsdale Street in Melbourne
- Type design
Wandering the streets of Melbourne’s Central Business District, I stumbled upon this gem. A remnant from the 1920’s – a time when hand painted signs were the most popular approach for advertising.
The letters were created with a flat brush which gives it a particular personality. The slight outward flairs at the top and bottom of downward strokes are such an example.
I started with the R and then adapted the DNA from that letter to another 6 or so letters. From here the alphabet started to fill itself out.