Rebrand for a mixing and mastering studio to broadcast their tailored, premium service experience.
- Brand strategy
- Identity design
Firstly, the business goals and customers needed to align with brand vision. For this reason the process started with discovery, facilitating two workshops with Nick, the founder of Panorama.
Nick and I distilled the Panorama audience into three groups: Producers, artists and music supervisors. These are the core users.
Their purpose is to connect art with their audiences and inspire an emotional response. A love for great music is what unites them.
Nick and I determined the key brand pillars; premium, tailored and result-driven.
To focus on the tailored attribute, I decided to create custom typography – a tailored solution for a tailored service.
This meant I crafted each letter individually, starting with pencil sketches and then refining these digitally.
I incorporated a fader dial into the left stroke of the letter P, to reference the physical mixer.
With a clear style guide in hand, branding can now be applied to all customer touch-points. As a result, this helped a 3X increase in website form submissions.
“When I invest in my business, I have a lot of walls up. I scrutinise every cent I put on the table. Therefore when I decide to rebrand, I examine details with a fine tooth comb.”
“Tom not only won me over with his transparency. That is to say Tom delivered above and beyond something that merely ‘looks good’.”
“His approach to branding was holistic, underpinned by the goals of my business restructure. My new branding creates a consistent experience for my customers.”
Nicholas Di Lorenzo, Panorama director
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