Rebranding Parcelpoint, a network of over 1400 local delivery, pickup and return locations.
- Identity design
- Website design
- Brand rollout
Parcelpoint are a network of local delivery, pickup and return locations. I was approached to help with their rebrand, to deepen connection with their customers and unite as a business.
During discovery, the theme that was going to unify their business was uncovered:
Corner store connection.
With this clearly in mind, my role was to translate Parcelpoint’s renewed vision into a visual identity. From there I designed the assets to rollout the brand across over 100 touch points.
In order to develop this concept, I imagined what it was like picking up a parcel from a corner store in Paris in 1925. I thought back to a time when human, corner store connection was commonplace.
The colour palette I chose, and the iconography and textures I used were influenced by old stamps, parcels and the string that keeps their precious contents secure. The P icon represents such a string.
I created four logo versions to provide enough visual tools for all communication contexts; from small instagram profile logos to large vehicle wraps.
I designed the website with emphasis on a simple, logical user experience and consistent brand identity. Lynx Digital developed these designs into a custom wordpress theme.