Beyond The Glass makes delicious Victorian wine that doesn’t take itself too seriously. They are also obsessed with dogs and name each release after one they know.
I collaborated with studio The Child in Me to create a playful brand identity and build an eCommerce website to help legitimise their place in the wine market, while giving enough flexibility for future growth.
To express their cheeky personality, the brand uses punchy copy with canine references. Since rebranding, BTG have tripled their number of stockists and are becoming a staple in the Australian wine scene.