Tom Lucey
Brand Strategist | Graphic Designer
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Toddy Restaurant

Brand identity and website for new Indian restaurant located in Elsternwick, Melbourne.

Toddy Restaurant

Toddy Restaurant

Brand identity and website design for Indian restaurant located in Elsternwick, Melbourne. Toddy is the name of a drink offered with delicious spicy food in eateries around Kerala named Toddy shops.

Inspiration

Inspiration

Bold hand painted signs commonly identify Toddy shops around Kerala. This typographic approach inspired the logo direction.

Artwork

Artwork

Using selected photographs from Kerala taken by Rick Rowland, they were transformed into a stencil art style in keeping with fun, casual dining experience

Photo by Karon Photography

Photo by Karon Photography

Logo appears as a feature inside restaurant

Squarespace Website

Squarespace Website

With the logo, artwork, typography and colour palette created, a website was designed for the restaurant, including custom css components. View the website

Applications

Applications

Styling applied to print materials

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